About Eldridge

I'm a SAN FRANCISCO native. Being born and raised in a city of so many different cultures and backgrounds has kept me very aware that everyone should be treated with respect for their humanity, regardless of their ethnicity or religion.

As a model for several years, I spent a lot of time observing the fashion industry and naturally fell in love with it. With the entrepreneurial spirit of San Francisco instilled in me, I began SINCE FUTURE to promote the ethos that raised me through beautifully designed, quality feels. speaks to how I choose to see life and all of us in it.


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the heart rose represents the beauty, love, and fragility of life. And it's a helpful reminder that none of the beauty of life should be taken for granted.